Hooray is a better-for-you sparkling drink — real fizz, a little gut-friendly magic, zero of the guilt. Bold brand, bold site, a shop-and-subscribe app to match.
The better-for-you aisle is a sea of beige minimalism and earnest kraft paper — as if being good for you means being no fun. Hooray does the opposite: loud color, a face that literally grins at you, and a voice that never says "wellness journey." The bet is that joy sells a healthy habit better than a lecture does. The whole system is built to be the happiest thing in the fridge — and on the phone.
Primary color, a smiling mark, exclamation energy. It pops off a shelf and out of a feed.
Thick ink outlines and a tight palette keep it playful without tipping into a clown car. Designed loud.
Can, website, and app all share the color, the face, and the wink. You'd know a Hooray screen with the logo cropped off.
A punchy trio over deep ink outlines. Every flavor gets its own color; the ink keeps the family together.
The site is the party's front door: color first, one big grin, and a "build your box" button you can't miss.
Prebiotics, a splash of real fruit, and 4g of sugar — in a can that tastes like your childhood, minus the sugar crash.
Shop, subscribe, and rack up perks — all wearing the same grin. Bold, tappable, and fun to use twice a month.