A local Facebook community, rebuilt into a brand and a product.
MomTribe had thousands of engaged Utah moms but no real home — just Facebook groups and a dated website. In one continuous engagement, we rebranded it and designed and built a native app. A $300K-caliber product, shipped by one team in seven weeks.
MomTribe had built something rare — thousands of engaged Utah moms — but it all ran through Facebook groups and a basic website. The brand looked like a casual local meetup, engagement was scattered across platforms nobody owned, and there was no real way to retain members or deliver value to sponsors.
Their vision was statewide, then national. The old brand and the borrowed tech simply couldn't carry it. Rather than stitch together a brand agency, a design studio and a dev shop, they brought the whole thing to one team — a rebrand and a native app, one continuous engagement.
The old identity — a casual maroon "mom♥tribe" with a heart logo — read local, and couldn't court sponsors or a national audience. We rebuilt it into a warm, editorial system with room to scale: a refined mark, a considered palette, and a serif-and-sans pairing with real range. Three weeks, start to finish.
Everything used to live on a basic website and inside Facebook. We replaced it with a native app the community actually owns — designed on the new brand from the first screen.
On top of the new brand, we designed and built a native app end to end — a real home for events, community, meetups, member deals and rewards. Designed and built in four weeks.
Browse local events and collect stamps in a digital passport that rewards showing up.
A home the community owns — conversation, posts and updates, off the Facebook algorithm.
Smaller, local gatherings organized right inside the app, by neighborhood.
Member-only deals from local partners — real, measurable value for sponsors.
Participation earns points and perks, turning engagement into retention.
Every mom has a profile and a reason to come back — the community, made personal.
Events
Events are the heartbeat of the community. The events screen makes it effortless to find what's near you, RSVP, and collect passport stamps that turn attendance into a habit.
Community
Instead of renting attention on social platforms, MomTribe has its own feed — a calm, on-brand space for conversation, updates and belonging.
Profile & rewards
Profiles, points and perks give each member a reason to return — and give MomTribe the retention and data a real product needs to grow.
MomTribe went from a dated local community to a cohesive brand and a native app on the App Store — serving 10,000+ Utah moms, with real sponsor placements. Three weeks to rebrand, four to build. No handoffs, no three-vendor tax.
"One team took us from a scattered Facebook group to a real brand and a live app. It felt like one continuous idea, not three vendors."
Placeholder quote — replace with the client's own words and name before publishing.
Designed, built, submitted and launched — a native app 10,000+ moms can download today. One team carried it from the first sketch to the App Store listing.
Brand, design, and build — one team, one timeline. Tell us what you're making.